Social Networking Applications

Do you know how to use new media technologies to effectively grow brand awareness and increase revenue?

Branding - Facebook can be a great resource for generating brand awareness. Facebook is becoming popular amongst various age demographics and can be a powerful interception point for building your relationship with your consumers and prospects.
Client Retention - provides another potential interception point to build the relationship with your consumer. Access to the social world and it’s inherent value - aka the cool factor. You never know who is using Facebook. Consider the following scenario: a potential prospect could be doing research on your brand or organization and may use Facebook to see if you have a presence there. Then they see that you have a Facebook profile and see a number of positive posts about your brand. This in turn can shape their sphere of influence and could end up being one of many deciding factors as to why the prospect selects you over another vendor. The perception that Facebook is IN and the fact that you are using Facebook could help influence their perception of your brand. Having said that, there are still may who are anti-Facebook so it could also affect the perception about your brand. The fact remains is that Facebook continues to gain popularity and it is not going away anytime soon.
Customer Engagement - Using Facebook applications can be a great way for communicating new releases, artists, merchandise and events. Again it is another interception point that can be leveraged to entice consumer engagement with your brand, your products or events.
Drive Web Traffic - Facebook can act as a portal point for driving traffic to your site and other online properties.
New Customer Acquisition - Facebook provides an opportunity to find consumers you may have not otherwise discovered.
Lead Generation - Similar to the previous point is that Facebook can act as another potential lead gen tool that can be used to qualify leads. Reviewing potential prospects’ profiles may help you build a relationship with your prospects and aid in the lead generation qualifying process.
The Viral Effect - Take word Of mouth to a whole new level. Nothing attracts a crowd like a crowd... Facebook is attracting quite a crowd.

Benefits you may not have realised

With any facebook application the possibilities are endless, everyone knows that it allows additional brand visibility growing target audiences but what you may not have realised is once the application has travelled through unlimited numbers of profiles the facebook application can still be updated and refreshed by the application developer. For example in the case of music industry as new albums are released or events are planned the application branding and functionality can be changed inline with the release. This change will occur across all user profiles. Theoretically the new application content or media will be available to millions of profiles and the application will never get stale or old.

The combined experience and knowledge in Ellion Technology Group gives us the authority to advise clients on the most appropriate technologies to invest and implement. Having gained a thorough understanding of your organisation we can identify and devise achievable, practical solutions to support your business going forward. Our independent recommendations will always reflect the commercial realties of your situation.

Ellion has vast experience of managing large IT projects from concept through to implementation. We favour a holistic, enterprise-wide approach in which all factors and elements of your organisation that will impact on the project are analysed, quantified and mitigated. As well as devising your strategy we can assist you with business planning and calculate return on investment (ROI) that will help you get the all-important internal support for the initiatives.

We have experience in a multitude of web 2.0 technologies including social networking, facebook applications, widgets and are currently developing iPhone applications. We are also developing Bluetooth marketing, mobile marketing, proximity marketing and location based services.

If you would like to find out how to use new media technologies to connect more effectively with you target audience please call 01732 770828, email kate.browne@ellion.co.uk or visit www.ellion.co.uk